1…2…3…Launch My Business! Part 2: Lead the Identity & Authority Position

Executive Session: 1…2…3 Launch My Business (Part 2)

Leading the Identity & Authority Position

In the second part of our 1…2…3 Launch My Business series, Dr. Shanda Gore guides participants through one of the most critical elements of leadership and entrepreneurship: establishing identity and authority.

This session is designed to help leaders move beyond what they do and clearly articulate who they are as founders, experts, and thought leaders.

In this session, you will:

• Clarify the difference between expertise and authority—and why authority drives influence, trust, and impact